Glenbrook Racquet Club & Paddle Club
The Challenge
This nearly 50 year old tennis club was growing with a second sports facility in the works. The challenge was to rebrand the club, to develop a sister brand for the new facility, and generate awareness and participation in the programs that are being offered.
The old logo
The new identities
The New Digital Branding
Cross-Platform Campaigns
Printed Pieces & Signage
Digital Marketing
Mobile App Graphics
The Results
Over the first 18 months as the Vice President of Marketing;
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Facebook Followers +10%
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Participation (by new and/or existing members) + 66%