Hoparazzi Hoppers
The Challenge
To develop the branding, awareness and generate sales for this niche line of sports ball baskets using online and offline marketing campaigns.
The New Digital Branding
Cross-Platform Campaigns
Facebook, Instagram, and Email
The Results
Over the first 18 months as the Vice President of Marketing;
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Facebook Followers +14%
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Online Sales (from the website) + 35%
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Average Email open rate of 23% and click through rate of 4%