Demo Site 01

Car buying is largely an emotion driven experience for most of us whether we are aware of it or not. It’s easy to become intoxicated with that new car smell as soon we set foot in the dealer’s showroom or see the display of shiny used vehicles glimmering under the bright lights.  Unfortunately, too many people fall prey to their […]

Vehicle History Reports (VHRs) are a useful screening tool for potential used car buyers, unfortunately they have their own sets of issues and limitations. Their accuracy is only as good, or not as good, as the various sources reporting the data where human error is often involved. As a car buyer’s advocate and consultant I always recommend that my clients […]

The internet is now being used by the overwhelming majority of today’s car shoppers as the primary source for obtaining their information. Researching and comparing various models on popular automotive websites provides potential buyers with mostly reliable data. Almost all of these websites have prominent offers for “Free Dealer Price Quotes” which the web user is encouraged to take advantage […]

Convertible, rag top, cabriolet, drop top, roadster, soft top……lots of different names that all mean freedom, sun on your face, wind in your hair, and pure motoring fun. Here in the Midwest, convertible season (generally May – September) is a short but glorious time to enjoy open air cruising. When you factor in the rainy days and blisteringly hot periods during July […]

“Buyers are liars” is a commonly used expression in the car business, and unfortunately, it’s a harsh reality. For some reason, so many car shoppers think it’s okay to lie about a price they have from another dealer, the trade-in value they received, or the options on that other dealer’s car, in order to get themselves a better deal. It happens to […]

If you want to make some sense of the auto ads in your local newspaper or dealer’s website, here’s a short primer on spotting some often misleading terms. You may also need to break out a powerful magnifying glass as well. I’ll list just a few in this blog to help to demonstrate how these ads can be so deceiving: An […]

Certified is a simple term that can take on varying meanings when referring to used vehicles these days. You see, there have always been used cars, but then a shift in perceived quality came from calling them pre-driven. Now the greatest enhancement in the evolution of used car marketing has become Certified Pre-Owned status.  Certified Pre-Owned, just the name instills confidence, but the key is being able to separate the hype from it’s actual value and substance. When referring […]

Good timing is important when making any big dollar purchase, especially when it’s a new vehicle. While finding the right opportunity to enter the market is something that car buyers need to watch for, no one can predict the perfect time. Each individual’s unique set of circumstances will determine their best time to buy. Here are 5 reasons in today’s marketplace to consider buying a new car:   1) Summer is a great time for new car […]

Here’s some important advice if you don’t want to overpay for a new or used vehicle:  Never negotiate your purchase based on the monthly payment that is being offered to you. The only thing that you first need to determine is the selling price of the vehicle. Even if you want to lease, this will still apply. Once that is done, and only then, should you get a […]

“No Hassle Pricing” sounds like a great idea to people in the market for a new or used car. Who wouldn’t want to avoid all the back and forth haggling when making a vehicle purchase? Most people will agree that trying to get a good price on a car is a daunting task. So the prospect of such a consumer friendly […]